الفهرس | Only 14 pages are availabe for public view |
Abstract This chapter is intended to provide the conclusion and recommendations for the research work presented in this thesis. It begins with a summary establishing the foundation necessary to comprehend the underlying concepts. This is followed by a discussion of the results obtained when the system was tested by the case study. Finally, recommendations and suggestions regarding the extensions of this work in the future are presented. Marketing activities are very important activities in any organization because of their main role to achieve organization objectives and determine the success or failure of the organization. These activities will vary from one organization to another according to the organization objectives. It is worth mentioning that marketing mix which is considered as the cornerstone to determine these activities to any organization consists of four variables: Product, price, distribution, and promotion. |