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Abstract
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4.1 Summary
The guest house as a type of the hospitality industry has grown
considerably in the past decade providing a new image in the hospitality
industry. Indications show that this growth would be maintained in the
near future. The guest house depends heavily upon its reputation that can
affect its future viability and keep guests coming back. A serious
commitment to quality will lead the guest house to represent an
outstanding lodging value and assist these properties in achieving
operational excellence.
The aim of the present study is the development of hospitality services
offered in university guest houses.
The related literature was reviewed III order to provide a clear
understanding of the nature and characteristics of the guest house and the
pressures and priorities facing operators within this sector in both
commercial and institutional sectors of the hospitality industry. Those
located in the commercial sector compete in a free market and are open
to all customers and the guest house property exists primarily to make a
profit on the sale of its products. whereas the guest house in the
institutional sector is primarily meant for university campus and exists
for reasons other than to make a profit. This part of the study also sheds
light on university guest house abroad to reach a standard of service
appropriate for Egyptian university guest houses.
The researcher depends on the following three methodology tools for