الفهرس 
الباب الأول : الإستعراض المرجعييوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The theme Study the role of mass media programmers in the economic agricultural development, thorough the use of model the Diffusion of Innovation since the study aimed the describe the patterns of exposure of the farmers in the Villages of Minia governorate of agricultural content in each of newspapers and radio and televisions and rates of adoption of Diffusion of Innovation And its impact on increasing production.
It has been measuring the rates of farmers to adopt Diffusion of Innovation: using seeds developed –routes introduced in agriculture routes introduced in agriculture routes introduced in irrigation Use of organic fertilizer using resistance Vitality Intensification of crop Metres Study aimed at measuring the factors influencing the adoption of Diffusion of Innovation among farmers, which represented in the rate of exposure to media programmes, the rate of dependence on mass media programmes, the rate of confidence in the mass media programmes, the volume of agricultural property, agricultural, extension, demographic characteristics, Adopted a study extrapolation method test a view to extrapolate Indeed, agricultural and economic relationship with the media reality. The collection of descriptive approach between the test and test the statistical analysis to study the mass media and economic behaviour of the farmers .
The study used a survey aimed at surveying and analysis of patterns of exposure farmers for mass media programmes and agricultural impacts on the rates of adoption of Diffusion of Innovation and increased production rates. The study used a tool of the questionnaire during the interview, which was applied to Includes sample <240 single> <132> single exposed to programs and <108> donot expose subjected to solitary information programmes. And the results of the study revealed that friends, relatives and neighbors are the primary source of agricultural information to the intrviewees. Followed by agricultural cooperatives, agricultural and then guide, which reflects the increasing rates of reliance on the interpersonal communication the high rate of confidence, while the increasing rate of credit extension to a source of information by <61.6%> rate dipped to rely on the media by <38.4%> which could retreat volume of media attention reatreat programmes and agricultural topics, and the predominance formalize propagandistic content agricultural and low confidence of information, ideas and viewpoints.
The results of the high rates of exposure to non- agricultural programs, where the percentage who do not read agricultural subjects in newspapers in <66%> don’t listen to programs in the agricultural in radio <53%> who are not watch television programming in agricultural <42%. Scored the highest television Exposure, followed radio then newspapers, while regular exposure rates declined and high agricultural information programmes, hitting <17.6%> in television <10%> in R <7%> in the press. The results indicated high levels of confidence in the agricultura guide l, the friends and relatives and neighbors night, and then teachers colleges of agriculture, extension bulletins newspapers radio which reveal correlation between rates of credit and rates of confidence With regard to rates farmers adopt new ideas of agriculture <54%> and irrigation methods developed in <51%> and resistance Vital <42%) and organic fertilizers <31%> Finally , intensification of crop, who scored <25%> Ranged rates of increase in productivity in wheat and corn crops, potatoes, brod tomato and cumin.
Study indicated that the majority of interviewees believe that the role of mass media programmes in the economic agricultural development merely a catalyst and complement to the role of agricultural extension While clearly more than five interviewees that the role of mass media programmes and the key role prerequisite of development requirements, five interviewees pointed out that its role is unnecessary At all.
The results of the study revealed the existence of the impact of a weak D and variable exposure to agricultural mass media programmes in television on the rate of adoption and use of Diffusion of Innovation and perception of the role of prorrammes to increase production , and evaluation of its role in the economic development of agricultural, while the retreat of the impact of development of agricultural, while the retreat of the impact of exposure to agricultural programs and topics in both radio And newspapers.
And endorsed the results of this study’s conclusion previously Most studies regarding the growing role of information programmes in the area of knowledge and interest, while increasing the role of interpersonal communication at the stage of persuasion to adopt Diffusion of Innovation which reflects the importance of complementarily between the role of mass media programmes and the role of agricultural extension . With respect to Variables affecting the rates of adoption and use of Diffusion of Innovation developed, and the results indicated the growing influence of the following :
The rate of exposure to media programmes. Royal Agricultural mechanization of agricultural. Indicative fields Membership in agricultural societies Type of crops cultivated While the results of the study revealed the impact of the retreat the following variables:
The educational level, Life type, size of the Royal Agricultural, geographical distribution of the interviewees. The results of this study raises many new ideas in the forefront of research role Internet and interactive means of communication in the economic development of new agricultural programs and the role of media in crisis management in agriculture, mass media role in decision making in agricultural policy, and the effects of media on knowledge, attitudes and practices of farmers through empirical studies.
The study includes fours chapters:
The first chapter reviewed the previews preceding studies. The second chapter dealt with the Diffusion of Innovation model . The third chapter dealt with the mass media role in the economic Agricultural development The fourth chapter dealt with the results of the field study