الفهرس 
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Abstract
SUMMARY
Marketing manufactured and half manufactured commodities such as corn (grind, flour) and beans and bees is of great strategic importance at the regional and international levels, it represents the outsource for food for most of the people in the world.
The problem is represented in the Yemenis consumer preference to the exported manufactured and half manufactured commodities to the local products this makes these exported products spread in the Yemeni markets and it reduces the production and marketing local products consequently it devoirs the ability to realize economic development it also is a burden to the Yemeni trade scale.
The study aims at recognizing marketing systems for these commodities since it is in the mill, and factory and then it reached the distribution cycles to the crummier. It also aims at introducing marketing problems for there products and the propositions for solving them.
Two sources of data are used in this study the first one is the secondary data (abut manufacturing economies, marketing systems for the agriculturally manufactured goods. We describe the manufactured either these data are published or not from different bodies. The second source of data is field data which were collected by using field questionnaire list in the four study cities in Yemen. These cities are sanaa, Taaz, Eden and el-Hadida.
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SUMMARY
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The sample was chosen from the improbable samples it the study cities. The sample hits 1246 questionnaire lists for consumer (house wife) 834 questionnaire for retail merchant and whole sale of (2080) lists and using some descriptive and collective statistical analysis such as the percentages and the average account as well as other descriptive measurements.
This study contain four main chapters of procedures and research results as the conclusions are divided into two parts:-
The first part: Library study: it is the theoretical buck ground for the study it consists of two chapters.
Chapter one: It deals with the theoretical framework and previous related studies. It consisted of two sections. The first section was devoted to the theoretical framework. It the economic concepts for manufacturing the agricultural products, the concept of food manufacturing, the economic benefit of manufacture, the role played by food products is development it also includes marketing concepts which include marketing tracks, market structure, market behavior, marketing costs in addition to evaluating marketing efficiency. The second section: dealt with the finding of the previous studies of manufactured logograms (beans and beas) and marketing grind corn and corn flour. These studies showed that marketing these products is done through the different cycles starting from the factory until it reaches the consumer.
Chapter two: It deals with the systems of marketing some manufactured and half manufactured agricultural goods in Yemen as this part is divided into two sections which are: the first section: systems of marketing manufactured wheat and
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flour. It is clear that there is development of this system and it is not set by one. System for bluing and selling until the system of free market become prevalent till 1997. So that the marketing track for manufactured wheat and flour after the application of economic liberation policy for the product of manufactured wheat and flour and local corn product with its margins and its marketing efficiency.
As for section two: It includes the system of marketing the manufactured legumes (beans and bees) either for locally manufactured products or exported products As the local factory passes through a number of cycles starting from the agent them whole sale merchant, retail merchant still it reaches the consumer.
The imported product starts from the importer (agent) then to other cycles as with the local product and both of them pass through the whole sale market in the main cites then grouches until it reaches the consumer as for marketing system for manufactured legumes it includes four groups namely, producers, consumers, mediators and the state. The marketing stages for these manufactured products (beans, bees are selling, buying transporting, stocking, Financing and the marketing authorities are represented in the agent, the whole sale merchant, retail merchant and marketing efficiency is achieved by two methods these are decreasing the cost level of marketing jobs, gratifying the consumer from marketing process or the services from marketing process or the services related to marketing goods such as packing, stocking manufacturing, transporting, marketing and marketing information.
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The Second part — The survey study and the researches of the thesis). It consists of two parts the thirty chapters.
Chapter three: It dealt with markets of manufacturing corn, it is divided in of two sections. Section one is about studying the consumer (the house-wife) for corn products either the corn is grind or the house wire (the consumer) for Australian grind corn, American, Ghazal, Asil, Hosam. French and the grin.
The kinds and relation which the house wife know of corn flour are, distinguished Baraka, Roeshon. Soudi, Emarati as for the types which the house sife proper are the previously mentioned types. And the amount of consumption per month for the sample of grind corn and corn flour as the whole amount was 27444KG grind corn and the whole amount 21944K.G. corn flour for the whole cities of study sanaa, Taaz, Eden, El-Hadida. The consumers preference for grind corn either by automatic mills or small mills as the highest ratio of mills were in taaz and the higher ratio of small mills were in el-Hadida, as for the suitable package size for consumer needs for the consumer (house wife) is 50K.g. 25.K.G 10K.G, 5.K.G.
And preference factors (measurement) for the consumer (house wife (when she goes selling grind corn or corn flour is set by the following factors:-
Price, colors, bread quality, shaping) saving the product when choosing the origin country, name of the product, the size of the product.
Section two: It focused on studying the retail merchant for corn oviducts to know the existing kinds and the preferable ones of grind corn in markets and shops of retail merchant these
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kinds are Tahoon, said, warda, Australian, American, and corn flour these are Rosehan, Soudi, Gazira, Mazarea, Kukul, telephone falah, saada and factors of preference for retail merchant for grind corn and corn flour as he cared for the following factors:-
The efficiency of the product, rotation speed, product request, company reputation and the kind of package.
Chapter four: It includes the study of manufactured legumes markets through two sections.
Section one: It review the consumer’s study (house wife) of manufactured legumes for the kinds which she knows for packed beans like Hana, Luna, (siny), Micco, Montaz, Sabaa Negum, Gluria, waid fatma, safory, Hadaek Kalefornia, Lina, Nuba, Delta, Maeda, shalal, Dona, Afio, Americana, as for bees it has the some trade marks of beans . The preferred kinds for the consumer’s sample for beans and bees for the previous trade marks as for the consumed amounts of beans for the (house wife) for manufactured beans 11513 can monthly phaseolus 11301 can imonthly for the volume of the consumers sample bees was 6594 cans imonthly as for preference factors (measurement) for legume products for the consumer these are main pastors, quality, price, producing company saving the product, the origin country, name of the product and the size of the con.
Sections two: It reviews the study of retail merchant for manufactured legumes for the preferred kinds of manufactured beans, beas phaseolus the sold quantities monthly for the retail merchart in the cities taken as samples (Sanaa, Eden — el-Hadida.
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Taaz) and the sold Mona factored beans reached 4525.7 package/ monthly and the manufactured beast 2440.15 package/ monthly.
And the preference factors which are important for the retail merchant it was set by factors of continuity, producing company, profit margin, the products quality. The major findings of the study: as indicators and characteristics shadowed through the questionnaire forms for the consumer’s sample (house wife) and the sample of retail merchant as an active power in these markets the main results of this study could be as follows:-
1-Increasing the direction of preference for external products and decreasing the direction of selling for it.
2-Decreasing the direction of preference for the local product and increasing the direction of buying for it
3-The increasing buying directions for the local products for the Yemenis consumers doesn’t express the consumers attitudes towards local products and external products. The local products and external products. The local products are bought for two main reasons the suitable price which means it is suitable for the consumers income and it is spread in the markets permanently.
4-The directions of high preference for the external product and the opposite for the local product which is the more important factor in marketing as preference expresses gratipying desires and needs goes back to the prevail ant belief or the psychological pressures which the consumer is exposed to.
5-from the different influential means which forms the following impression for the consumer.
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6- The quality of the external product with high qualities measurement, surveillance, cleanness, good covering, wide reputation, applying standards, trust, accuracy in manufacturing, attractive appearance is high.
7- The quality of the local product is low as is does not have measurements there is no surveillance, its bad covering and it is un safe.
8- Local products focus on two factors or characteristics currently made selling power of it more than preference power mannerly:-
a-Price which is suitable for buying power.
b-The permanent existence of the product as it is regularly distributed.
These two factors do not have characteristic or permanent power for the flowing resins.
a)Their source is not the consumer but what contrals this is the manufacture and it the opposite of the new3 marketing concept which procures mainly on the consumer.
b)It represents temporary factors due to the political economic national international developments in light of the international orientation for globalization and applying GAT agreement and opening the market.
9- External goods focus on three factors currently which made of it preference power more than selling power, quality, promotion and covering.
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These factors are considered factors which could be relayed on for the future to realize selling power and the external companies depend upon them to compete with local products as important factors to support the quality of the external product as the Yemeni doesn’t have the suitable information which express the quality of the Yemeni product.
10-The Yemeni consumers are upset with the clear difference between the manufactured sold products and that are manufactured for exporting as some industrial ignore the role played by the consumer like the external consumer in marketing its products. And it does not apply the standard measures to the product that is sold in Yemen where as it commits by applying these measures for the product of be exported as the citizen in the country which import does not accept buying spoilt product which doesnot meet safety standards due to his high education and culture and these are laws to grant him his rights as he suses complaints over the spoilt products with making bad reputation for product or factory. Consumer loosen confidence in his products and he stants seeking alternatives from the imported products due to the absence of legislative laws to prefect Yemeni consumer.
11-The retail merchant thinks that the red reason for the circulation of the kind of manufacture product in retail shops which means the continuity of buying this kind by the retail merchant is the consumer’s request. His
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complaint centers around the profit margin, suitable price. Circulation problems (lack of circulation cars. The distributor doesnot pass regularly — the retail merchant doesnot have facilities — the prices of the distributing -company are higher than market prices. There are no propaganda a or computations and there is no commission from the same product for retail merchant.
Recommendations :
In light of the results which the researches reached from field research and facing the problem of the research the recommendations to be presented to the responsible producers and decision- makers for drawing up policies and adopting resolutions producing and marketing the products mentioned in the study according to the role and importance of each one of them as follows .
** At the state level : the most important recommendations are :
1-Monitoring prices, removing price deformity and preparing producing investment
2-Ted drawing the policies of orienting the main products especially corn for local producers (farmers) infamous of the low income brackets to bridge the gap between local production and external exporting and decreasing the importing.
3-Fixing the local consistency because of the increasing buying power. Of the Riyal such as prancing the power of buying and selling and activating internal marketing.
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4-Combating smuggling products to the Yemeni markets and protecting borders for the interest of the states budget and the consumer’s conditions improve.
5-Supporting and developing Yemeni manufactured and half- manufactured agricultural products .
6-Activating the role of the Yemeni authority of monitoring safety standards by performing well.
7-Activating the role played by consumer’s organizations to protect the consumer and making its role outstanding by the different mass media by the government’s support to participate in awarding the consumer.
8-Activating the role played by media by the government’s support to perform its duty for local products through work programs which aim at making the consumer a ware and introducing local products and its value for society and its participation in the national economy.
9-We advise Yemeni universities by modernizing marketing slyly bus and intensifying them arid opening departments for marketing either in Routines of commerce or economy or management.
10-If transformation in to peer market economy leads to decreasing the country’s interference in economic activity and makes the facilities for the private sector to lead and manage the economic activity to guarantee for price set to achieve economic efficiency in production and circulation but it doesnot guarantee realizing economic growth. Hence, the siate should prepare means of growth through completing the institutional normal forms and
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activating the role played by tools and mechanisms of promoting industrial and agricultural production investment. Sot to speak, the state should build the suitable climate for promoting production investment and preparing the institutional former wrote, the financing mechanisms to encourage the development of economy in light of free market economy.
** At the level of local industry: we recommend adopting the following recommendations :
1-committee and industrial and commercial chambers as the joint factor among industrialists and businessmen through holding workshops, symposiums and conferences as well as holding seminars to serve, Yemeni products.
2-decreasing customs and taxes to the Grande material which enters the industry.
3-Coordination with local industrialists to pay down media promoting strategy to restore confidence for the Yemeni national in local products and enhancing the loyalty of the local product.
4-Encouraging the private sector to perform its duty in investment and economic development to reflect on social development.
5-Casing for food industries which is part of the daily food for citizens and encoring competition for local products in face of external competition.
6-Casing for the cycle of selling and distribution to face the external competition.
SUMMARY
a-increasing facility grants for less than a month.
b-Giving finance to selling cycles.
c-Giving building the marketing Cadre which works out to market local products in local factories.
7-Providing the large factories with marketing cadre to serve the products of their mill ( companies) in the markets of the main cities.
8-Preparing promotion campaigns for grains mills especially in the holy nont of Ramadan.
9-Distributing the different cans (50K.g, 25 K.g, 10 K.g 5 K.g) to suit the request of consumers in every city.
10-Doing introduction campaign for the consumer for the grind corm, corn flour and trade marks especially for the large mills with its trade mark.
11-The necessity of giving profit margins for selling cycles to do its duty in selling the mills products and protecting local products.
12-A biding by suitable measurements for the local product presented to the Yemeni consumer and tightening technical monitoring on production and not allowing for production errors to appear in products.
13-The tangible development for manufactured local products by depending on studies of the consumer’s study and the retail merchant.
14-Managing local manufactured products marketing through satisfying his needs and taking his opinion for
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the required development and post selling service and
working in light of the social concept for marketing.
15- Building specialized center for marketing research to care for following up all the changes taking place in addition to offering investment for the Yemeni industrialist committee, commercial chambers to guarantee realizing the competition of local products against competing for the external products.