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Abstract
The travel and tourism industry has become a major
contributor to the gross national product of many nations. It
considered as one of the largest and fastest growing industries
in the world. Tourism business environment and tourism
marketing process changed continuously and dynamically in a
higher rate than other industries. Consequently, the tourism
marketing system can observed as tourism marketing
intelligence, indicating the importance of dynamic of this
system, which presents marketing travel information at the
exact and required time, the right quality, the right marketplace,
and to the right customer segment in an accurate manner. This
system permits the administration to control its marketing
companies to fit accurately with available time planning. If an
event is producing a lower response rate than budgeted,
management will be aware of this, and can take action to
increase efforts or cut losses.
In general, the importance of this research comprises the
nature of ICTs that empower consumers to identify, customize,
and purchase tourism products and supports the globalization of
the tourism industry by providing tools for developing,
managing and distributing travel and tourism offerings
worldwide. The main objective of preparing strategic plans for
activity of tourism marketing intelligence system and its
different systems is performing the process of analysis,
description of the main principals of tourist generating markets,
studying tourists themselves and competitors in tourism
environmental business. These aspects can be summarizing in
performing researches, especially for different market research,
its sectors and demands.
This thesis is the first in depth analysis of how the
information and communication technologies used as a strategic
marketing intelligence tool for the Egyptian travel suppliers,