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Abstract
Tourism has grown during the last three decades, to be one of the largest industries in the world, it is one of the world’s most important economic sectors and one of the most dynamic as well. Tourism, however in its various components is also a huge consumer of natural resources, the tourism sector produces as well solid and liquid wastes and emissions. That’s why the success of the tourism industry depends on the enviromnental quality of the place.
As societies started to become more concerned with the natural environment and travelers begin lo demand environmental safety practices, business has begun to modify their behavior in an attempt to address society’s ”new” concerns. As marketers observed the great interest and increasing desire of consumers in the environment as a marketing opportunity to increase then tourist markets and revenue. Because most tourists arrive to Egypt are coming from Europe where people expect high environmental standards at the hotels or resorts they visit, hotels that don’t meet the standards thai these tourists expect are limiting their potential for full occupation and economic growth. As some international tour operators are becoming reluctant to send their customers lo hotels that don’t comply with the environmental standards. That’s why it is essential for hotels to develop their policies to cope with the increasing environmental concerns with a wide range of practices which meet the tourist needs, these practices include energy management, waste management, water use management. Therefore government should consider tourism as one of the most important national resource of economy and conduct their efforts to improve the environment and hotels standards to reach the expectations of green consumers to achieve both increase in demand & revenue. It started to integrate the environmental issues into their policies, these environmental issues include product modification in addition to modification in the marketing strategy itself to ”environmental” or ”green” marketing which was discussed in details in this research which consists of five chapters. In this chapter the relation between environment and tourism industry was discussed beside the positive and negative impacts of tourism. Since Mass tourism tends to strain the environment new forms of tourism such as Ecotonrism and green tourism has rose up and therefore we discussed some related subjects such as Ecotourist and green tourist, their types and their demands and some environmental concepts such as the meaning of ”green” and then the green movement, green product, green hotels, green rooms and green team. This chapter also discussed ways of commitment towards enviromnental concerns such as EMS and environmental policy it also discussed some hotel good practices towards the environment. This chapter discussed conventional marketing and some relating concepts such as marketing mix, market segmentation and segmenting travel markets.