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العنوان
Dynamic Travel Packaging and Its Impact on Travel Decision-Making /
المؤلف
Darwish, Alyaa Nagy H.
هيئة الاعداد
باحث / Alyaa Nagy H. Darwish
مشرف / Amany Refaat
مشرف / Azza Maher
مشرف / Azza Maher
الموضوع
Tourism.
تاريخ النشر
2013 .
عدد الصفحات
199 p. :
اللغة
الإنجليزية
الدرجة
ماجستير
التخصص
التعليم
تاريخ الإجازة
10/1/2013
مكان الإجازة
اتحاد مكتبات الجامعات المصرية - Tourism Studies Department
الفهرس
Only 14 pages are availabe for public view

from 199

from 199

Abstract

The dynamic travel packaging has been studied as a new phenomenon in the
travel industry; also its impact on the travel decision making, the study has
been divided into two sections:
The theoretical study of the dynamic travel packaging, its features, its
advantages, disadvantages, and all the factors that affect it through depending
on books, masters, PhDs, scientific articles, Internet, Foreign References
which dealing with the Dynamic Travel Packaging on one way or another.
The field study through designing a questionnaire and distributing it on a
random sample of respondents to achieve the study objectives.
The study found the following:
1. There are some factors standing behind the purchase of the dynamic
travel packaging specially, its offers, cheapness, high quality and
flexibility.
2. The dynamic travel packaging will affect positively the travel decision
making.
3. The dynamic travel packaging websites and products have been
evaluated through the study, and it was found that the consumers are
very satisfied about it.
4. it was found through the study that the applying of the semantic web
technology to the dynamic travel packaging will affect the travel
decision making.
5. The dynamic travel packaging will affect the electronic marketing
though the electronic word of mouth (EWOM) and affecting the
destination choice.
The main recommendation of the study:
1. The electronic tourism has a lot of benefits. So the Governments have
to give more interest to the e-tourism to be able to improve the
performance of the travel sector.