الفهرس 
Information and Communication Technologies in Tourism MarketingOnly 14 pages are availabe for public view
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Abstract
Studying the Effectiveness of Using Search Engine Marketing in Tourism Sector, Applied to Tourism Agencies
The study begins with an introduction which aims at pointing out the thesis’ objectives and its general framework as follows:
Chapter 1: Information and Communication Technologies in Tourism Marketing.
This chapter sets out ”Electronic Marketing” and the scope of the Information and Communication Technologies Revolution in Tourism Industry
Chapter 2: The Internet as a Tourism Marketing Tool.
This chapter sets out the scope of the internet and its role in tourism marketing as the major marketing tool in the twenty-First century, and clarifying search engines as a new trend from internet marketing to travel domain, and its effect on the online traveler decision.
Chapter 3: Search Engine Marketing for Tourism Sector.
This chapter sets out the scope of the Search Engine Marketing in tourism Industry as a new tool in Marketing, and will expose The Search Triad Model in SEM Strategies, and clarify The principles of developing competitive strategies in SEM, and finally, presenting a Two-Case study for applying SEM Methods.
Chapter 4: Analyses of the Field Study: Results and Discussion.
This chapter provides a basis for choosing the research design and methodology. It describes a filed study communities and samples supplemented by questionnaire form distributed with tourists and visitors in the Egyptian destination and with Egyptian Travel Agencies Category (A). It concludes with discussion of the finding and analysis of the field study.
Chapter 5: General Results and Final Recommendations.
This chapter concludes with the major research significant results and finding. It also includes suggested recommendations General results can summarized in: - Search Engine is the most powerful Internet tool that changes the Tourism Business and services value chain. - The success of travel agencies websites greatly depends on the amount of traffic it can generate for its pages. And the main reason that the travel agencies giving full attention for SEM, is to gain more benefit through their websites. - The increased number of electronic tourism intermediaries has led to a harder tourism marketing competition for consumers’ attention and satisfaction, so it is vital for travel companies to ensure that their websites appears at minimum on the first three pages of Search Engine Result Pages, in order to be found by online travelers. - Using SEM strategies in the Egyptian travel agencies is not one of the most management priorities, because they do not know the value of online travel and tourism needs, and tendency to delegate the content to younger, subordinates and non-professional online tourism marketing agencies. - Improving and updating the travel and tourism websites depending on customers’ needs, wants, and expectations toward a the website (VOC) ; is considered the best in driving customers‘ decisions and enhancing customer satisfaction toward e-travel services; therefore, e-travel loyalty will be successfully achieved.
This part is followed by the illustrations and the References.