الفهرس 
مبررات الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Problem of the study:
The problem of the study is determined in considering relationship of information technology with the consumer- values in Libyan society and disclosure of the most important symptoms and significances with entering upon acquisition of specific goods (merchandises) and services and considering whether there are some consumer values were generated or contributed to in its existence or its formation and its spreading the process of information broadcasting about goods (merchandises) and services or the process of imitation and simulation to some consumer- fashions through available information technology to the research society.
Questions of the Study:
Is the key question that:
What is the relationship of information technology with consumer- values in the research society?
A series of questions branch from it, which are as follows:
What are the technological mechanisms, which are a source of information for goods and services in the research society?
What are the most important devices and technological property owned by members of the research society?
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What is the extent of the influence of imitation and mimicry through what is broadcasting through information technology in spreading and supporting consumer-values, and what is the active technique in this way, whether id they are contents or TV and satellite advertisements, radio, or magazines and the Internet in the research society?
What are the most important meanings, symbols and significances of consumer values with individuals of research society?
Objectives of the study:
To identify (recognize) the relationship of information technology with consumer- values and its role in spreading and supporting these values in Libyan society.
To identify (recognize) the most important meanings, symbols and significances of consumer values in Libyan society.
To identify (recognize) social and cultural dimensions of the goods (merchandises) through what information technology accord symbolic meanings of goods and its attempt to penetrate our national culture through its support for imported goods and standing and modern commodities in the absence of the competitive national product.
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To identify (recognize) the most important techniques of information technology which is a source of information on goods and services in Libyan society.
To achieve an objective understanding of this phenomenon by giving a clear illustration for information technology and to identify what the consequent in the field of consumer values.
And it has been chosen has been selected descriptive exploratory study design as correlation drafting to develop the knowledge of theory with the nature of the problem of the study and its characteristics by using social survey method by inspection and it has been collecting data for the study through using the interview form, which was distributed to an intentional sample in Tripoli.
And it has been used statistical methods and SPSS program to analyze the study data to reach the interpretation and the study reached several results that its most important are:
1- The advertisements were one of the most important technological mechanisms, which are a source of information for goods and services and then the Internet, satellite, and television appeared.
2- Existence of relationship between information technology and consumer values through what are broadcasting from information and through factor of
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imitation and mimicry as well as the study confirmed also the role of this technology in spreading and supporting consumer values through its contents and advertisements.
3- Results of the study confirmed that the phenotypic and sense of sophistication and urbanization was the most important symbols and significances of consumer values in the research society as well as it also confirmed symbolic role of the goods, values of bragging and showing off and supporting social status and its role in the direction of a particular commodity.