الفهرس 
Study frame workOnly 14 pages are availabe for public view
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Abstract
This study aims to Identify bank attributes and customers characteristics that affect customer selection decision of Islamic banks and verify the relative importance for each feature or characteristic that affecting the Islamic bank customer selection. The respondents in this research included customers with different demographic, social and economic backgrounds. So, this study will follow systematic .method (i.e. the chosen sampling method is. Systematic sampling. Study sample include 300 of Islamic bank customers in Dakahlia governorate of Egypt. Mann- Whitney, Kruskal-Wallis and simple-multiple regression statistical techniques were used to test the study hypothesis. Practical importance of study includes allow Islamic bank managers to understand the nature and the relative importance of those bank attributes and customer characteristics that affect Islamic bank selection decision. Study findings will also allow Islamic bank managers understand the relationship between their customer demographic characteristics and the relative impact of those bank attributes and customer characteristics on the Islamic bank selection decision. Results showed that There’s a significant difference in the effect of bank attributes and customer characteristics on the customer bank selection decision with changing in the demographic factors (income, education, place of living. Recommendations for conventional and Islamic banks and for further studies.