Search In this Thesis
   Search In this Thesis  
العنوان
Shopping Centers in Cairo :
المؤلف
Talaat, Riham Mohamed.
هيئة الاعداد
باحث / محمد معروف موسى
مشرف / ابراهيم محمد مرجان
مناقش / /عادل منير عبد الحميد
الموضوع
Management.
تاريخ النشر
2004.
عدد الصفحات
171 p. :
اللغة
الإنجليزية
الدرجة
ماجستير
التخصص
الإدارة والأعمال الدولية
تاريخ الإجازة
1/1/2014
مكان الإجازة
جامعة القاهرة - كلية التجارة - ادارة الاعمال
الفهرس
Only 14 pages are availabe for public view

from 145

from 145

Abstract

Shopping centers are one of the most important phenomenons that emerged, and grew rapidly during the last few years. They became one of the main features of most cities in many countries. In this chapter, the researcher defines the shopping center concept, she describes the importance of shopping, as a human activity in itself, and what shoppers really need in their shopping trips, as well as, how they perceive or view their shopping activity.