الفهرس 
Contextualization of the Study
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Abstract
The thesis attempts to detect the persuasive techniques in the
English translations of nine political speeches delivered by the former
presidents Ben Ali, Mubarak and Gaddafi during the revolutions
against their regime at the end of 2010 and the beginning of 2011
through building an eclectic model of linguistic analysis adopted
from: the role of personal deixis in persuasion, Halliday’s systemic
functional Grammar, van Dijk’s socio-cognitive approach of positive
self- presentation and negative other presentation and Yule’s theory of
presupposition. Besides, the study relates these linguistic tools to
Aristotle’s three main components of persuasion: ethos, pathos and
logos. The results reveal that Mubarak is the highest president in
terms of employing persuasive strategies which justifies the
interpretation that he is considered the most one who arouses the
pathos of his audience and wins the sympathy of many
demonstrators. However, it was too late to stand to the increasing
number of the injured and the martyrs. Ben Ali also attempts to
sacrifice his image of arrogance, dictatorship and lordliness to hopeless
and desperate figure who seeks his public’s compassion. Nonetheless,
such drastic shift has not generated closeness with the addressees
since he is known of his long history of exclusion and tyranny. This
actually hinders his new attitude from being credible and persuasive
enough and thus drives the Tunisians to insist on changing his
regime. On the other hand, Gaddafi insists on his arrogance, deifying
himself and satirizing the demonstrators throughout his speeches. As
a result, he loses credibility and the sympathy of the Libyans who
rather insist not only on his stepping down but also on getting rid of
his life.
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Key words: Persuasion, Aristotle, Rhetoric, Critical Discourse
Analysis, Systemic Functional Grammar, Transitivity
processes, Person deixis, Presupposition.