الفهرس 
Chapter One IntroductionOnly 14 pages are availabe for public view
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Abstract
Poor Consumers represent a major part of the market for many goods and services. However, only few studies have fpcused on the coping strategies of poor consumers. Furthermore in the domain of marketing, lifestyles (ACTIVITIES, INTEESTS AND OPINIONS)have for a long time been used by marketers as segmentation tools. In spite of its importance in explaining consumption behavior, very scant research addressed the lifestyles of poor consumers and how it relates to their consumption behavior.