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العنوان
Studying Customer Satisfaction on Timeshare System in Egypt /
المؤلف
Mohamed, Omar Gamal Sayed.
هيئة الاعداد
باحث / عمر جمال سيد محمد
مشرف / محمد أحمد علي
مشرف / أبو القاسم عبدالوهاب عبد الله محمد
الموضوع
Hotel management. Restaurant management.
تاريخ النشر
2018.
عدد الصفحات
130 p. :
اللغة
الإنجليزية
الدرجة
ماجستير
التخصص
السياحة والترفيه وإدارة الضيافة
تاريخ الإجازة
1/1/2018
مكان الإجازة
جامعة المنيا - كلية السياحة والفنادق - ادارة الفنادق
الفهرس
Only 14 pages are availabe for public view

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Abstract

Study Aim and Objectives
The study aims at recognizing the level of guest satisfaction who used the timeshare system in Egypt, as well as the problems that face the true implementation of the timeshare system. Through the following set of goals:
1- Explore to what extent which timeshare system is applied.
2- Identify the reasons for purchasing timeshare contracts.
3- Explore advantages and disadvantages of timeshare contracts.
4- Identify the challenges of implementing timeshare system.
5- Explore guest satisfaction about timeshare system.
6- Provide a set of recommendations that would enable a better implementation of the timeshare system.
Major Findings
Male population was more attracted to contracting and using the timeshare system within the age range of (40 to 49 years old). The percentage of the users of the timeshare system has reached 62% where most of them were married with an estimated monthly income of (5001 – 7000) EGP. The percentage of people attending sales presentation has reached 81% of the total sample where they considered the sales presentation to be the main reason and attraction to knowing and contributing to the timeshare system. The second main reason was the amount of money saved in the future and the possibility of a long-term investment where a unit can be both inherited and rented along with all the financial benefits that follow it.
The main issues that caused the termination of the timeshare contract were misleading information and incredible source. Other reasons included, such as; customer did not trust the timeshare companies, timeshare was expensive and charged high annual fees. Results have also showed that the percentage of the very dissatisfied customers was 29.8%. It was mainly because of the customer service in the resorts 33.5% which reflected on the overall opinion of the timeshare system in Egypt as very bad 41.3%. Problems differed between fees, services and reservations. None of the problems that faced customers were dealt with reached a negative feedback of 73% of participates this explains the decline in the percentage of continuing customers to (58.9%) and refused to recommend the timeshare system to others with a percentage of (67.6%).
Main suggestions offered by customers included; establishing association in each city to collect complaints regarding timeshare and lobby official bodies; developing adequate legislation; raising customer awareness about deceptive practices of timeshare companies; stimulating the supervising and administrative role of the related official bodies and resort management should directly market and sell timeshare contracts.