الفهرس 
chapter 1: GENERAL INTRODUCTION AND PURPOSE OF THE RESEARCHOnly 14 pages are availabe for public view
 |  | from | 162 |  |  |
| | | from | 162 | | |
Abstract
Retailing has been a growing but increasingly competitive activity. However, scientific research has not kept pace with such growth. In the last decade, store retailers have struggled to maintain position in a competitive retail market ( Moye & Kincade, 2002) . this is because, on the one hand, consumers tend to become more mobile and better informed, which discourages store loyalty to individual stores. On the other hand, Major retailers, in general have invested heavily in site Location and image building in order to differentiate themselves from competing stores and to target consumer groups more effectively ( de chernatony et al., cited in Knox& Denison, 2000)