الفهرس | Only 14 pages are availabe for public view |
Abstract This study is an attempt to investigate and analyse the different verbal and non-verbal meaning making resources manifested in the speeches of Akron, Ohio and Phoenix, Arizona delivered by Donald Trump during his presidential campaign in 2016. The way verbal and non-verbal resources interact intersemiotically shows how Donald Trump affects his audience and reveals his populist leadership. For that end, the researcher carried out an analysis that is divided into two sections. Section one is devoted to a ‘themes’ analysis to isolate the overarching themes and illuminate the major topics addressed by President Donald Trump to seek his audience’s support. Section two follows Systemic Functional Multimodal Discourse Analysis (SF-MDA) which relies on Halliday’s systemic functional linguistics for the analysis of verbal meaning- making resources and Kress and Van Leeuwen’s visual grammar (1996/2006) for the analysis of non-verbal resources. The analysis reveals that both verbal and non-verbal meaning-making resources, in terms of representational, interactive and compositional meanings, work intersemiotically to deliver a full account of meaning and unravel Donald Trump’s populist leadership. In order to handle the complexity of verbal and non-verbal meaning- making resources, the analysis is carried out with the aid of a purpose-built MMVA Software (2013) specially designed to analyse data and generate findings. |