الفهرس 
IntroductionOnly 14 pages are availabe for public view
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Abstract
With the development of computer technology, a great number of multimodal texts come into view and these multimodal texts combine many semiotic resources to create meaning. Meaning making in these multimodal texts depends on an interplay of all semiotic resources of which language is only one component. Thus, the process of meaning making in online magazines depends not only on verbal resources, but also on the visual resources. These visual resources are, like any other semiotic resource, used to perform various and several metafunctions to convey meaning. The present study aims at examining images used in ”Identity Magazine”, ”Cairo Scene” and ”Going Deep” and how Egyptian culture is represented by them. The study sheds light on how meaning is transferred across two different modalities to present cultural notions and how images are meticulously chosen to reflect the content of articles. Images used in this study are analyzed according to Kress and van Leeuwen’s social semiotic approach to the analysis of images (2006). The total corpus consists of 30 articles taken from the three abovementioned magazines. Results reveal that images are taken out of their context and manipulated to represent the Egyptian culture negatively to the target viewers/ readers.