الفهرس 
Contribution to KnowledgeOnly 14 pages are availabe for public view
 |  | from | 359 |  |  |
| | | from | 359 | | |
Abstract
Robots (R), artificial intelligence (AI), and service automation (SA) (RAISA)
technologies are widely used in the tourism and hospitality industries worldwide.
Although the study in this area is gaining traction, it has been largely ignored in the
Egyptian tourism and hospitality industries. As a result, there is a lack of study on
artificial intelligence and employees’ performance in the hotel industry. As a result,
Artificial Intelligence is the most recent technological trend that is increasingly being
integrated into our daily lives. Artificial intelligence is used in a variety of fields. As a
result, one of the most important fields to benefit from these technologies is
employees. On the other hand, it threatens to replace jobs.
This study aims to identify the impact of artificial intelligence on employees’
performance in the hotel industry. To complete this study, data were gathered from
managers and employees who work in Five-Star Hotels in greater Cairo, Egypt, while
primary data was gathered through an empirical study conducted by questionnaire
tools on a convenience sample of employees and managers in hotels and semi-
structured interviews, as a qualitative data collection method, were created and
conducted in an individual face-to-face way with 20 IT managers, secondary data
was gathered from studies related to artificial intelligence and employees performance
and the data were analyzed using frequencies and descriptive analysis. Finally, using
SPSS version 25, bivariate Pearson correlation and simple linear regressions were
used to test the impact
The results showed that the hotel industry in Egypt uses artificial intelligence
techniques, but in an unclear way for some hotel workers are not aware of the
existence of these technologies; additionally, there is a correlation between artificial
intelligence components and employees’ performance dimensions. Finally, the results
show that the efficiency and ease of use of artificial intelligence have a significant
impact on employees’ performance dimensions in the hotel industry. Efficiency has
the greatest impact on employees’ performance, followed by Ease of use, whereas
Automation has no significant impact on employees’ performance dimensions. The
results confirmed that there are no robot applications in the Egyptian sector. However,
there are some AI (chatbots, AI search platforms) and SA technologies adopted
(digital kiosks, virtual reality, mobile check-in/out, smart rooms). from the
perspective of employees and managers, the main barriers to applying
artificial intelligence are cost and a lack of qualified human resources.
However, the most significant benefits of artificial intelligence are increasing
the quality of services provided, improving performance, reducing human
errors, and overcoming problems related to employees' mental and
psychological states. The disadvantages are the large investments required
and the reduction in essential human interactions between customers and
employees. Furthermore, the researcher demonstrates that the hotel industry
is undergoing significant technological changes in Egypt Vision 2030. The
current study was conducted in Five-Star Hotels in Cairo, Egypt. As a result, it
suggests that future studies collect more data over a longer period to test the
measuring instrument. It also suggests conducting similar studies in other
sectors in Egypt as well as the same sector outside Egypt to test the
generalizability of its findings and also suggested similar studies in fast-food
restaurants in Egypt, so this study may be considered one of the few studies
that discuss the impact of artificial intelligence on employees’ performance in
the hotel sector.
Keywords: Artificial Intelligence, Employees’ Performance, Hotels, greater Cairo,
Egypt