الفهرس 
Examining the relationship between and brands association in the Egyptian passenger automobile market
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Abstract
The wide popularity of the internet has influenced people to use it on regular basis in order to gain information about cars for purchasing purposes.Today the internet has become a valuable tool for customers for purchasing a new car.This research explores how far the internet (specifically social networks) has shaped the automobile market in Egypt, especially concerning credibility issues.This research aims to promote car sales in Egypt by studying the impact of trusting internet social networks such as Facebook on the car brand image to users, it also aims to advise the automobile market industry to better shape its internet online marketing strategies. from the results of this research, the characteristics of the Egyptian online car buyers which would be helpful in developing online marketing strategies are determined. This would enhance the Egyptian economy. This extended to cover the influence of trust with respect to the Egyptian online market. A conceptual model of social network credibility and car brand association has been developed. Both quantitative and qualitative techniques were used for analysis. The leading Egyptian automobile websites are studied for comparison and compared with a successful online global motor bike brand, especially regarding usage of internet social networks in car business.The considered firms are BMW, Honda, and Mercedes, with the following remarks: 1) Not all Egyptian automobile websites have an online communications platform. 2) Only BMW refers the users to its global website in English, not in Arabic. 3) The 3 websites have official Facebook pages and Twitter accounts, where the company can send news, advertisements and events to users. 4) Honda website has an account on Youtube for sending videos on their cars