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Abstract A sustainable menu is a menu that considers ecological, environmental, and ethical aspects, seasonally, locally sourced, and organically grown ingredients, and ultimately promotes the continuous well-being of ourselves and our planet. The main aim of this study is to investigate how customers perceive menu sustainability at hotels. Also, consumers' attitudes toward green products are affected by their tendency to value environmental benefits or environmental performance. To collect data, field results are analyzed quantitatively. To achieve the study's objectives, a questionnaire form was developed and distributed to a random sample of hotel guests. (421) responses were collected, and SPSS version 26 was used to analyze the data. The results indicate that hotels' customers' awareness of menu sustainability impacts their behavior to select healthy and environmentally friendly menu choices. Additionally, it concludes that there are differences among the sample responses of the study regarding the attitudes of hotels' customers toward menu sustainability towards gender, age and educational level. Also, based on all demographic factors of hotel customers, there are differences between the responses from the study sample regarding their attitudes towards the sustainability of the list. At the end of the study, recommendations were directed to the ministry of tourism and hotel sectors. |