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العنوان
Customer’s Attitudes Towards Menu Sustainability in Hotel industry: An Exploratory Study /
المؤلف
Fahim، Ahmed Gaber.
هيئة الاعداد
مشرف / أحمد جابر فهيم
مشرف / الحسين معوض سعيد على
مشرف / عمر السيد احمد قورة
مشرف / كرم جمعة محمد زكي
الموضوع
qrmak
تاريخ النشر
2023
عدد الصفحات
140 p. :
اللغة
الإنجليزية
الدرجة
ماجستير
التخصص
السياحة والترفيه وإدارة الضيافة
تاريخ الإجازة
11/1/2023
مكان الإجازة
جامعة الفيوم - كلية السياحة والفنادق - الدراسات الفندقية
الفهرس
Only 14 pages are availabe for public view

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Abstract

A sustainable menu is a menu that considers ecological, environmental,
and ethical aspects, seasonally, locally sourced, and organically grown
ingredients, and ultimately promotes the continuous well-being of
ourselves and our planet. The main aim of this study is to investigate how
customers perceive menu sustainability at hotels. Also, consumers'
attitudes toward green products are affected by their tendency to value
environmental benefits or environmental performance.
To collect data, field results are analyzed quantitatively. To achieve the
study's objectives, a questionnaire form was developed and distributed to
a random sample of hotel guests. (421) responses were collected, and
SPSS version 26 was used to analyze the data.
The results indicate that hotels' customers' awareness of menu
sustainability impacts their behavior to select healthy and
environmentally friendly menu choices. Additionally, it concludes that
there are differences among the sample responses of the study regarding
the attitudes of hotels' customers toward menu sustainability towards
gender, age and educational level. Also, based on all demographic factors
of hotel customers, there are differences between the responses from the
study sample regarding their attitudes towards the sustainability of the
list.
At the end of the study, recommendations were directed to the ministry of
tourism and hotel sectors.