الفهرس 
الفصل الأول مقدمة البحثيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This study examined determining the impact of marketing on organizational citizenship behavior by applying to employees of the central administration and its secretariats in Egyption Tax Authority ””Value Added Tax”” in North Delta Region The main objective of this study is to measure the correlation and impact relationship Between internal marketing and organizational citizenship behaviour of employees working in the central administration Its commissariats at the Egyption Tax Agency ””VAT”” in the north of the delta It also measures the degree to which workers’ views of study variables differ according to their demographic variables. A proposed study model was designed to be used as a guide to the relationship test Among the study variables, the survey list prepared for this is also designed They were directed to the employees of the central administration and its commissariats at the Egyption Tax Authority ””Value Tax”” In the north of the delta, and to analyze the preliminary data of the study The Statistical Program (SPSS) was used to enter preliminary data. The sample size (217) was single, and the researcher used the Alpha Kronbach coefficient Reliability Factor) to calculate stability and honesty factors Both the binding coefficient and the multiple regression analysis method were used to verify the validity of the research assumptions. The results of the statistical analysis showed a morally significant correlation between the study’s variables ( internal marketing and organized citizenship behavior in the study). The study also showed that there were statistically significant differences In workers’ perception of study variables (internal marketing and organizational citizenship behaviour) Different demographic variables according to academic qualification and career level, as well as the absence of statistically significant differences in workers’ perception of study variables Internal marketing and organizational citizenship behaviour) with different demographic variables according to type and years.