الفهرس 
Chapter one Research FrameworkOnly 14 pages are availabe for public view
 |  | from | 218 |  |  |
| | | from | 218 | | |
Abstract
The sharing economy has attracted the attention of consumers, investors and researchers alike (Lutz et al., 2018). In Egypt the most famous sharing economy platforms are Uber and Careem. and these platforms collect the personal information of consumers, including phone numbers, email addresses, the location they sign up from and their full-names (Nadeem et al., 2019).
The research problem is determined based on the previous studies and the exploratory study conducted by the researcher, the sharing economy has witnessed enormous growth in recent years and consumers’ concerns regarding the ethics surrounding these platforms have also risen considerably (Nadeem et al., 2019).
Although, there is an increasing concern regarding consumers’ ethical perceptions of the sharing economy platforms (SEPs), it received little attention in the literature (Lutz et al., 2018; Sutherland and Jarrahi, 2018; Nadeem et al., 2019; Nadeem et all., 2020). While there is a plenty of research addressing the e-commerce ethics (Roman, 2007; Roman and Cuestas, 2008; Román, 2010; Yang et al, 2010; Limbu et al., 2012; Lu et al., 2013; Cheng et al. 2014; Matic & Vojvodic, 2014; Agag & EL-Masry, 2016; Agag et al., 2016; Riquelme et al., 2016).
However, Sharing Economy Platforms (SEPs) differ from traditional e-commerce/other online platforms markedly, specifically in terms of interaction (Nadeem et al., 2019). E-commerce platforms do not require a physical interaction between the service provider and the consumer; instead, they only interact with the website to complete the transaction.
Therefore, the research hypotheses are as the following:
H1: Consumers’ ethical perceptions positively affect their satisfaction on sharing economy platforms (SEPs).
H2: Consumers’ ethical perceptions positively affect their trust on sharing economy platforms (SEPs).
H3: Consumer Trust positively affects their satisfaction on sharing economy platforms (SEPs).
The results showed that consumers’ ethical perceptions have a positive significant impact on consumer satisfaction. In addition, results revealed consumers’ ethical perceptions have a positive significant impact on consumer trust. According to the regression model the fulfillment/reliability dimension has the strongest impact on trust followed by privacy then security.
The results revealed that consumer trust has a positive significant impact on consumer satisfaction. Furthermore, the overall regression model showed that consumer satisfaction changes by 86.6% due to the changes in the consumers’ ethical perception and the mediator consumer trust in addition to the positive and the significant impact of consumers’ ethical perceptions and the mediator consumer trust on their satisfaction on the sharing economy platforms.