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العنوان
The Effect of Applying the Rules of Governance in Achieving the Competitive Advantage :
المؤلف
El-Sehiely,Eman Reda Mohammed.
هيئة الاعداد
باحث / Eman Reda Mohammed El-Sehiely
مشرف / Nevin Galal Eid
مشرف / Heba Allah Atef Alakhras
مناقش / Farouk Abdelnabi Hassanein Attaalla
مناقش / Alaa Ahmed Mohammed Ashour
الموضوع
Egypt Air.
تاريخ النشر
2024.
عدد الصفحات
129 p.;
اللغة
الإنجليزية
الدرجة
الدكتوراه
التخصص
الآداب والعلوم الإنسانية
تاريخ الإجازة
15/5/2024
مكان الإجازة
جامعة قناة السويس - كلية السياحة والفنادق - الدراسات السياحية
الفهرس
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Abstract

This study aims to identify the extent to which governance contributes to achieving competitive advantage at Egypt Air. This was made by distributing survey forms to a random sample (542) of managers and employees of Egypt Air. The study found that there is a deficiency in awareness among employees of Egypt Air about the concept of governance. Governance is also important in raising the level of performance of airline companies and achieving competitive advantage. In light of these results, several recommendations were proposed, the most important of which is the need for Egypt Air to educate its employees about importance of corporate governance and its positive role in achieving competitive advantage, through implementing training courses to familiarize them with corporate governance and the necessity of implementing its rules and their effective impact in improving performance efficiency and strengthening customer confidence in the company.