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Abstract
Tourism has grown during the last three decades, to be one of the largest industries in the world, it is one of the world’s most important economie sectors and one of the most dynamic as well.
Tourism, however in its various components is also a huge consumer of natural resources, the tourism sector produces as well solid and liquid wastes and emissions. That’s why the success of the tourism industry depends on the environmental quality of the place.
As societies started to become more concerned with the natural environment and travelers begin to demand environmental safety practices, business has begun to modify their behavior in an attempt to address society’s ”new” concerns.
As marketers observed the great interest and increasing desire of consumers in the environment as a marketing opportunity to increase their tourist markets and revenue.
Because most tourists arrive to Egypt are coming from Europe where people expect high environmental standards at the hotels or resorts they visit, hotels that don’t meet the standards that these tourists expect are limiting their potential for full occupation and economic growth.
As some international tour operators are becoming reluctant to send their customers to hotels that don’t comply with the environmental standards. That’s why it is essential for hotels to develop their policies to cope with the increasing environmental concerns with a wide range of practices which meet the tourist needs, these practices include energy management, waste management, water use management.